Oud is a natural product derived from certain species of the Aquilaria agarwood tree. It has great commercial value, which means that the trees themselves are often at risk of over-exploitation.

In many of the countries in which Aquilaria trees grow, deforestation is already a serious problem, and the trees are listed in Appendix II of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). Without careful stewardship, some species could face local or even global extinction.

At the Kingdom of Oud, we work with only the most responsible growers, and because we buy direct from the source, we know the methods that they use to grow, harvest and process the much-prized agarwood. They adhere to the very highest environmental and ethical standards.

We work with just one principal supplier, which has plantations and processing facilities in eight countries. Its whole business depends on there being reliable supplies of agarwood in the future so it is committed to preserving the various species and to raising global awareness of the trees’ importance and value.